Competing Apple Computers Inc management of innovation Assignment

Competing Apple Computers Inc management of origination - Assignment ExampleThe ability of a leader to identify strategies that eject disrupt rivals innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many Apple is popular for its emphasis on re naturaling, a fact that limits the chances for gaps in its strategic choices. Still, the literature published in this welkin shows that the promotion of innovation in businesses of different characteristics can be achieved in a range of ways, not necessarily related to rivals strategies. The business model and the strategies proposed downstairs aim to show that even firms that are highly successful, such as Apple, may have gaps in their strategic framework the identification of these gaps by rivals can increase competition in the industry reducing Apples hegemony in the globose market.Apple has highly emphasized on research and exploitation for the identification of unique products (Apple, Organizational website 2012). In fact, the firms strategy in regard to innovation seems to be based on the following tierce issues a) the market for Apples i-products has still many prospects (Zeiler 2012), b) the firm highly emphasizes on advertising (Zeiler 2012) and c) new technologies, such as the i-TV, are continuously develop for enhancing the capabilities of the firms products. ... cation (Zeiler 2012), a technology that transforms the i-Phone into a digital wallet (Zeiler 2012), is one of Apples latest strategies for securing its strategic position in the global market. 2.2 Gaps in Apples business model and product/ service strategy The current performance of Apple, as a key competitor in the global industry is significant, if taking into consideration Graph 1 (Appendix). Still, gaps can be identified in Apples strategies in regard to innovation a) the products of the firm are rather expensive, if taking into consideration the financial status of the majority of people in the global market, b) the customer services schemes provided to customers are analogous to those provided by other firms operating in the same industry, with no particular schemes for securing innovation in this business sector. 3. Competing Apples strategies and business model 3.1 Opportunities for disrupting innovation as promoted by Apple In order to understand whether there are opportunities for disrupting Apples innovative strategies and business model, it would be necessary to pardon primarily the key context of innovation, as related to business activities. According to Schermerhorn (2009) there are three modes of innovation a) process innovation, which refers to the identification of effective techniques for growing business operations, in all their aspects, b) product innovation is related to the identification of unique products/ services and c) business model innovation focuses on the ident ification of new ways to achieve profits (Schermerhorn 2009, p.188). This means that if a firm is interested in competing one or more of its rivals in regard to innovation, it has to focus on one, at least, of the above modes of innovation.