Assignment Essay Example | Topics and Well Written Essays - 2250 words - 1

Assignment - Essay Example Is this type of art not as important as the art made with refined material? A lot of questions arise when we try to figure out what are the measures for artwork. According to Lazzari and Schlesier (2011), no definition of art is absolute or timeless. Definitions are framed keeping cultures, values, taste of people in mind. The most appropriate way to answer the question, what is art? Is to understand when was the art made and for which target audience? Art helps us in preservation of memory, emotion and time. It develops with time and keeps on changing its form. Cave paintings have evolved as graffiti in today’s world. The first institutional theory of art is sketched by Danto in 1964. Institutional theory of art describes art as part of â€Å"art world†. The main function of art world is to define, authenticate, uphold and replicate the â€Å"cultural art†. In the later works, Danto defined art in terms of â€Å"aboutness†. Danto kept art as an â€Å"open concept†. If art is kept as an open concept then the photograph, painting or song of any nature even doodling around will be considered as art. Consider the photography used here. In my opinion, this is also a photography but cannot be accepted as an artwork because it does not follow any principles of art and is not aesthetically appealing. The Transfiguration of the Commonplae of George Dickie was inspired by Artworld of Danto. Dickie refers to the artworld as an â€Å"institution† which is operated with a lot of subordinate systems. These systems are made up of different forms of art like music, paintings, theatre and dance etc. these systems have further categories. According to the definition of art provided by Dickie, any piece or work of art which is displayed or presented in places like museums, theatres etc is a piece of art. Reason being that it is accepted by people who are there to scrutinize over the object or performance

Mock Exam Question for advanced topics in international business Essay

Mock Exam Question for advanced topics in international business - Essay Example there were a large number of companies which focused on global markets with homogenous products from Europe to China yielded results only for a short period of time. This is due to various reasons, but first, because of the onslaught of the global competition, the local brands had to strengthen their marketing mix. This led to increase in the competitiveness of the local brands and the customers started to return to the local brands. The next reason is when there is an economic downturn, the spirit of nationalism starts to rise and the loyalty towards local producers is more felt among the consumers. Another major reason is the success of the global brands created a backlash against US brands in particular in Eastern Europe and in the Muslim world. These reasons have created need for the global brands to think and regionalize their brand. The regionalization of the global brand will increase the be better for the global brands because the initial glamour of buying a global brand had only short lived. If we try to understand the advantage of the global brands are they have previous experience and exposure in operating in foreign markets, they can have huge edge over the local companies when it comes to technologies and product design, which may affect in their costing and pricing. The disadvantages of the global brands in adopting a homogenous strategy is the lack of understanding of the local markets. The cultural differences and the dynamics of the market place can be myriad sometimes. The essence of globalization is global competition, when we want to win the customers we have to talk the language of the customer. Whatever may be the brand image and brand equity the question at large is whether we are able make the consumer choose our product when it is stacked in the stores. After the sales started to stagnate, the business managers of the global brands realized that they had taken the global strategies too far. Decentralization of strategic planning was